CURRENT PROJECT

DesINFORMIERT! - Promoting democratic values on TikTok

A digital campaign for democracy, diversity, and tolerance

Photo © Unsplash / Solen Feyissa Photo © Unsplash / Solen Feyissa

We raise awareness among young people on TikTok about disinformation and conspiracy theories, strengthen their media literacy, and encourage their participation in democracy.

Timeframe: 09/2024 - 12/2024 (phase 2 until 12/2025 in preparation)


The project "DesINFORMIERT!" aims to raise awareness among adolescents and young adults in the digital space, particularly on TikTok, about the growing spread of disinformation and conspiracy theories.

A key focus is on strengthening their information and media literacy, which is especially important in the lead-up to the 2025 parliamentary elections in Germany. This period is anticipated to see intensified campaigns by politically extreme, anti-democratic and misanthropic actors targeting first-time voters with conspiracy ideologies and disinformation.

In a first phase of the project, we will examine the influence of these political actors and topics on TikTok on first-time voters and how to design counter strategies that can be used to approach young people.

Subsequently, for 2025, we are hoping to develop and implement a digital narrative campaign for democracy, diversity, and tolerance, and against anti-democratic narratives.

Background

Activities

Funding

 

 

Project lead

Nicole Rieber
Head of Unit
n.rieber@berghof-foundation.org

Team members

Michaela Glaser

 


Media contact

You can reach the press team at:
+49 (0) 177 7052758
press@berghof-foundation.org